Use this Advertising Strategy Worksheet to start to create a comprehensive advertising program.

Do some serious thinking about the kind of strategic communications needed for your company. If you wish, we will call, write or send you e-mail. When you have entered all the information, click on the "Submit" button at the bottom.

Name Company

Address City, State Zip

Telephone number Fax

E-mail

1. What is the purpose of this advertising? What is the opportunity and/or problem the advertising must address?

2. aWhat should people to do as a result of the advertising?

Phone Write Call Send Money Visit Order Other

2b What do we want people to think as a result of the advertising?

3. What Strategy will be used? Price Quality Dependability Convenience Other

4. Who is the target audience? Consumer Business Children Teens Adults SeniorsOther

5. What competitive benefit will be promised and how will that promise be supported?

6. What personality will distinguish the company? (this facet should prevail in all advertising and communications)

7. Tactics:

Corporate Identity Advertising Strategy Newspaper or Magazine Ads Billboards Brochures Newsletters Promotions Television Commercials Radio Commercials Television and/or radio schedules Website Public Relations and Publicity solutions Other

• My company is well established. We know exactly what we need. Call us to discuss. Enter your telephone number here
• My company is justing starting up we want to discuss strategies and opening events.
• Here's more information
• Budget: $500 to $5,000
• $5,000 to $10,000
• $10,000 to $25,000
• $25,000 to $75,000
• $75,000 to $125,000
• $125,000 to $225,000
• $225,000 to $325,000
• over $325,000

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